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You can see the typography is clearly central to the seal, but I was seduced by the gentle, slightly anarchic dominance of the natural references. We thought we would use this typeface for our friends we couldn’t think of a better way to take advantage of a few years of work around the Terra Carta, and I think it works really quite well. We spent all this time creating a typeface that we would use for our identity: we didn’t want a logo, we wanted something far more modest, more similar to a dialogue.

The design incorporates a special serif font made exclusively for LoveFrom projects. To emphasize the nature focus, the design uses elements like acorns, oak leaves, acorns, ferns, magnolia flowers, birds, butterflies and bees.īoth digital and paper versions of the seal were developer, Wallpaper reports. The inaugural award was designed by LoveFrom and made in partnership with the Sustainable Markets Initiative. The organization, according to its website, aims to reunite people and the planet “by giving fundamental rights and value to Nature.” Jony Ive designs now include the Terra Carta SealĪ charter that details a sustainable future through participation from private corporations, the Terra Carta is part of Prince Charles’ Sustainable Markets Initiative focused on climate change. LoveFrom’s clients include Apple, Airbnb and Ferrari.The British-born designer departed Apple in 2019 to form LoveFrom.Ive’s LoveFrom design consultancy is behind the inaugural Terra Carta Seal.Its latest project involves designing the Terra Carta Seal which recognizes corporate sustainability efforts.

Jony Ive’s design shop, LoveFrom, is very much alive and kicking.